To celebrate the 60th anniversary of the competition, UEFA EURO 2020 is the first European Championship tournament to be held across multiple countries from 11 June to 11 July.
London is one of 12 host cities, with Wembley Stadium set to stage eight games including the semi-finals and final.
With more than 18 million applications for tickets, UEFA EURO 2020 looks set to break all previous records.
For London & Partners, UEFA EURO 2020 presents an unparalleled opportunity to tell London’s story in a dynamic way, growing London's international brand and helping us attract students, tourists and businesses to London.
- Eight games played at Wembley Stadium.
- 24 nations.
- 12 host cities.
- 60 years of competition history.
- 2.5m tickets to be sold to fans.
How we are involved
Preparation of bid campaign and documentation
We were a member of the successful bidding team and are a member of the organising committee for London.
We are involved in specific workstreams, including Fan Zones, Spectator Experience, Spectator Communications, Promotion and providing support to UEFA’s sponsors, licensees and broadcasters.
Event marketing through digital channels
Given the high number of travelling fans, we play a key role in the spectator communication strategy. Through our Visit London channels, we help visitors make the most of their time by exploring more of London and encouraging them to stay longer.
London & Partners provides number of resources to support media looking to tell the story of the tournament coming to London.