LinkedIn's London experience: the power of immersion

ExCeL London conference and event venue in East London
A truly memorable and fully-engaging "London experience" produced by emc3 using all senses.

For LinkedIn’s Talent Connect event, the challenge was to create an immersive, multi-sensory experience for 1,500 of LinkedIn’s key clients from 50 different countries. A large venue with enough blank canvas space without restriction was required and ExCeL London fitted the bill.

A mock up of London with a bus and pub in ExCeL London's conference venue

The experience

For LinkedIn’s flagship European event delivered by emc3, ExCeL London's event halls were transformed into a fully themed area providing a truly memorable and engaging "London experience". This included realistic full-size street scenes such as a typical pub, a park, a fruit and vegetable market, an open-top double-decker bus, mock terraced houses (which concealed the meeting rooms) and classic London taxis.
During the day, delegates attended training sessions and networked in the specially-adapted event halls. By night, they partied in the London-themed area, which engaged the full range of their senses.
The sound of the DJ playing from the pub balcony, the smell of fresh fruit and vegetables, and the feel of the grass under their feet, showed the full power of immersion. The sights, sounds, tastes and fragrances were typically those found while strolling around the capital on any day of the week – except that the delegates experienced them all without having to leave the venue.
The event design generated a great amount of social media activity by the delegates, suggesting that this was a huge success. The client described it as their largest, most creative event yet, and decided to bring it back to ExCeL London the following year.

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