The London Convention Bureau and Major Events & City Experience teams

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The London Convention Bureau team. Credit: London & Partners. Image courtesy of London & Partners.
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London Convention Bureau team

London Convention Bureau

Tracy Halliwell MBE

Tracy Halliwell MBE

Director of Tourism and Convention Bureau

With more than 25 years of experience in the hospitality, tourism and events industry, Tracy has an abundance of London expertise and specialises in destination marketing.

Convention bureau service: All markets

Fiona Plumpton

Fiona Plumpton

Head of Convention Bureau Services

Fiona has a wealth of experience in venue finding across all types of enquiries and knows London really well, having spent 23 years exploring the city. Get in touch with her or her team if you need to find an event space or have any questions on London.

Emmy Husband

Emmy Husband

Business Development Manager, Corporate

Emmy has more than a decade of experience in the hotel and hospitality industry in both proactive and reactive sales working within the corporate and MICE markets. She works within the Convention Bureau team, assisting on all corporate enquiries, offering advice and first-hand knowledge on London venues and event services. 
Barbara Jamison

Barbara Jamison

Head of Business Development and Tourism Partner Engagement

Barbara is responsible for European business tourism sales and strategy. She has extensive experience within all sectors of inbound tourism to London. She has lived and worked in France and Germany and is fluent in both languages.
Diogo Castro

Diogo Castro

Business Development Executive, Europe

Diogo supports business development across Europe and brings a strong track record in events and tech sales, as well as experience in multilingual account management. Speak to Diogo if you want to find out more about our European activities, including IMEX Frankfurt, IBTM World and other sales activities.
Joshua Novick

Joshua Novick

Vice President, North America

Having joined the London Convention Bureau in 2013, Joshua is based in New York City and is focused on supporting our North American clients discover London for their meetings, incentives, conferences and events. While not a native Londoner, after more than a decade of representing London, he is a go-to resource for anything and everything London and the Convention Bureau’s “honorary Londoner”.

Holly Izzard

Holly Izzard

Business Development Executive, North America

Holly has six years of experience in hospitality and events across coordination and sales roles. Now part of the London Convention Bureau team, she assists with corporate and agency enquiries, offering tailored support and advice. Originally from London and recently returned after seven years overseas, Holly is excited to share her passion for all things London.
Suzanne Singleton

Suzanne Singleton

Head of Associations and Citywide Bids

As the Head of Associations, Suzanne leads on bringing international association congresses to London. Working with key stakeholders and suppliers, Suzanne and her team build the London proposition that secures and maintains London's position as one of the top 10 global destinations to host international association congresses. Suzanne works closely with key London venues, global hotel groups and service providers to create, develop and maintain a strong pipeline of international association events coming to London.

Serena Tallarico

Serena Tallarico

Senior Business Development Manager, Research & Bids

As a member of the Convention Bureau team since 2012, Serena specialises in bidding for major international associations and corporate events. Her role encompasses strategic business development and research, while her well-established relationships working closely with hotels, venues and service providers across London means she has a wealth of knowledge and experience in unlocking the city for our clients.
Lauren Godward

Lauren Godward

Business Development Manager, Association Congresses & Conventions

Lauren brings more than 15 years’ experience in the hospitality and business events industry. She joined the Associations team in 2025, supporting efforts to research, engage local stakeholders and coordinate the bid process for attracting numerous high-profile international association congresses to London. Prior to this, Lauren represented several international convention bureaus, leading sales and marketing activities across Europe.

 Chloe Bailey

Chloe Bailey

Bid Executive, Associations

After Chloe graduated from university in 2022, she gained experience within the events sales team at Excel London. This led her to her current role within the London Convention Bureau, where she supports the Associations team in bidding for large association events as well as handling many smaller association enquiries. Chloe specialises in managing multiple room blocks and citywide accommodation searches to support international bids, and works closely with the London hotel community to secure the rooms needed when bidding for large-scale congresses.
Samantha Fay

Samantha Fay

Head of Major Events & Experiences

Sam has more than 20 years of experience in brand strategy, marketing events and experiences, with former roles at LEGO, Guinness World Records, EIDOS, Electronic Arts and Layered Reality. She is responsible for growing the experience economy by bringing world-class major events and experiences to the city.

Nathalie Kadhim

Nathalie Kadhim

Senior Programme Manager, Major Events & City Experience

As Senior Programme Manager in the Major Events & Experience team, Nathalie works with leading global sports rightsholders and entertainment brands, including the NFL, UEFA, Formula E, MLB, NBA, ABBA Voyage, Riot Games, BLAST and Warner Bros. She also focuses on securing new major events and experiences for London and supporting partners to unlock London to maximise potential.

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