View of London's spectacular New Year's Eve fireworks over Tower Bridge.

Major sports and cultural events in London

Find out how we shine a spotlight on important events in London, working with industry leaders in entertainment, culture and sport to bring world-class events to the capital.
London skyline at sunset with London stadium in the foreground. Why host in London
Discover 10 reasons why London is the perfect city to host major events, from its iconic event landscape to an abundance of world-class venues.
London's Queen Elizabeth Olympic Park and ArcelorMittal Orbit. How we can help
London & Partners provides expertise and guidance to help stage major sporting and cultural events.
New Year fireworks show at the London Eye. Major events calendar
From mass spectator events to music festivals, London is set to host a wealth of major events over the coming year and beyond.