View of London's spectacular New Year's Eve fireworks over Tower Bridge.

Major sports and cultural events in London

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Find out how we shine a spotlight on important events in London, working with industry leaders in entertainment, culture and sport to bring world-class events to the capital.
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Major sports and cultural events in London

Each year, there are hundreds of major events in London. These range from global sporting and music events to business conferences, political meetings and other big-scale events in London.

Some of the not-to-be-missed major events in London feature well-known sports competitions. Throughout the year, these include Wimbledon tennis, cricket at Lords and the Oval, the FA Cup Final at Wembley, the London Marathon and various premiership football matches at London club home grounds.

Other big events in London include the New Year's Eve fireworks, the Notting Hill Carnival, the BBC Proms and Winter Wonderland in Hyde Park.

Discover more about some of the major sports and cultural events we have helped bring to life in London, from the UEFA EURO 2020 to the NFL London Games.

How we can help

We provide expertise and guidance to stage and promote major sporting, entertainment and cultural events, which in return, puts the eyes of the world on London and secures visitor spend and investment for the local economy. 

With our contacts, knowledge and vested interest in making London great, we can not only help transform and build new creative visions for events, but give events a voice and presence across the city.

Find out how we can help you bring major events to the capital.