With hundreds of European cities to choose from, why host major events in London?
The UK capital's infrastructure, logistics, expertise and enthusiasm for hosting global events are constantly developing. This enables the city to leverage creativity for new cultural events, combine elite performance sport with broader participation events, and inspire new generations to get active.
Transport infrastructure in the capital continues to grow, allowing faster journey times and more availability. In 2024, London saw the launch of the Superloop bus network (the outer-borough bus service). For 2025, London’s biggest bus company has ordered more than 1,000 electric buses, and the direct Eurostar trains from St Pancras International to Amsterdam will resume, increasing transport links between major European cities.
London has also been recognised by the Sports Business Ultimate Sports Cities Awards as the world’s best city for hosting events.
Discover 10 reasons why you should host your next event in the capital.
10 reasons to host major events in London
1. Be part of a home-from-home crowd, with 9.8 million residents in London, diverse neighbourhoods with communities from more than 200 different countries and more than 20 million international visitors a year.
2. Make use of the international media desks, ready to communicate to the rest of the world via every medium.
3. Travel easily to one of the world’s most connected cities, with London's six international airports, rail links across the UK and Europe, plus a sophisticated network of roads and public transport.
4. Benefit from event production expertise and connections to a thriving industry working with major brands and events year-round.
5. Get involved in an active and powerful sponsorship marketplace.
6. Meet a coordinated and dedicated team who can help you unlock London – making the impossible possible. They can help you host events in London and find the best London venues to meet all your needs.
7. Explore a diverse cultural offering, including more than 200 fascinating museums, 270 theatres, 857 art galleries and more than 1,000 diverse event venues.
8. Visit attractions from historic ships to futuristic towers and four Unesco World Heritage sites. London is also the world's first National Park City, with eight Royal Parks, gardens, outdoor spaces and more green space than any other European city.
9. Taste world-class cuisine from more than 15,000 restaurants, 85 of which have Michelin stars.
10. Stay in one of the 146,000 hotel rooms in London, with 1,570 hotels to choose from, 36% of which offer four-star accommodation.
