Best incentive experiences in London

Liberty GB & Ireland specialises in creating tailored experiences for groups, incentives and corporate events. Bespoke services include event planning, transportation, venue selection, team-building activities and unique cultural experiences in London and beyond.

Principal. London DMC’s award-winning, multilingual team is the ideal partner to create a unique programme that will impress your guests. As well as a full-service DMC,  it is also a production company that can deliver event production, design and styling for conference programmes, in addition to delegate management.

Spectra is an independent, London-based DMC that prides itself on organising unique London experiences, including privileged access before the Changing of the Guard or a chance to record a song at Abbey Road Studios with transfers in a fleet of iconic Mini Coopers.

2B UK are DMC specialists who unlock the true potential of events in London through fresh ideas and connected partnerships. Founded in 2015, it offers unrivalled experiences, that are detail-orientated and full of creative solutions, to exceed expectations and deliver visions.

Cashel Travel has more than 25 years of experience delivering exceptional incentive, corporate and leisure travel experiences. It designs bespoke corporate programmes that combine world-class venues, seamless event management and unique experiences that highlight the city's rich culture and heritage. 

Go on incredible behind-the-scenes tours of the Tower of London, Hampton Court Palace, Kensington Palace and more iconic royal residences, with Historic Royal Palaces' exclusive group experiences.

Experience Westminster Abbey, a must-see piece of British history. The Abbey provides unique heritage spaces of differing sizes and settings to accommodate small groups or larger gatherings.

Hop on one of London’s Golden Tours buses and take in some of the capital’s most famous landmarks, from St Paul's Cathedral and Buckingham Palace to Tower Bridge and much more.

Discover the story of London's transport past and present as you venture into the city’s disused Tube tunnels on private Hidden London Tours by the London Transport Museum.

Explore London aboard TootBus's open-top double-decker buses, with several itineraries to choose from and private hire available to treat your guests to a VIP experience.

Gain access to more than 110 of London's top attractions with a Go City pass, from must-see royal sights to activities, shows and more.

Embark on the Behind the Scenes Tour: Spirit Collection at the Natural History Museum to uncover a spectacular zoology collection of 22 million animal specimens and more. 

Learn more about artworks, collections and exhibitions with a variety of private tours at Tate Modern and Tate Britain.

Uncover more than 250,000 objects, live conservation work and curator-led sessions at V&A East Storehouse, a working museum store that offers a unique, immersive cultural experience for any group event.

Choose from many scenic river cruises – including sightseeing, dining and entertainment options – and enjoy unrivalled views of the capital's top landmarks with City Cruises.

Cruise along the Thames in style with Woods' Silver Fleet boats, including the UK's first electric tour vessel, the Silver Sturgeon, with capacity for events of up to 550 guests. For a live guided Tower of London River Tour, hop aboard the Silver Raven to enjoy London's iconic landmarks alongside captivating stories. 

Set sail from the London Eye Pier and admire London’s iconic skyline from the water as you enjoy a circular, 40-minute London Eye River Cruise with live commentary.

Treat your guests to a classic British tradition in the gorgeous 18th-century Orangery at Kensington Palace, where you will enjoy one of the best afternoon teas in London with stunning palace views.

The Langham’s talented team of chefs have created an exciting range of cooking courses in which they share their trade secrets. Sign up for a delicious group experience.

With its enviable location between Knightsbridge and Belgravia, The Berkeley is one of the most stylish hotels to host an event or incentive, including pâtisserie classes run by acclaimed French chef Cedric Grolet.

Enjoy a curated culinary adventure through Camden Market with Secret Food Tours, blending insider tastings, local stories and standout street‑food stops for a memorable group experience.

Enjoy a hands‑on, chef‑led cooking experience at the Gordon Ramsay Academy, perfect for team events that blend skill‑building with exceptional food and panoramic views.

Enjoy an Italian cooking experience at Eataly’s La Scuola, where expert chefs lead interactive classes ideal for team events and private group sessions for up to 16 guests. 

Experience an intimate sushi masterclass led by master chefs from The Prince Akatoki London's TOKii restaurant, featuring hands‑on sushi making, premium ingredients and refined Japanese hospitality in the heart of Marylebone.

Enjoy a signature Pie & Gin Masterclass at Holborn Dining Room in Rosewood London, combining expert pastry guidance in the Pie Room with a curated gin tasting led by specialists.

Experience a clandestine cocktail tasting inside the historic 006 and 007 rooms at Raffles London at The OWO’s atmospheric Spy Bar, complete with expertly crafted drinks and paired canapes.

Hit the heights with Up at The O2, an exhilarating guided expedition over the roof of London’s iconic, dome-shaped, state-of-the-art arena.

Climb the rigging of the historic Cutty Sark ship in Greenwich with the thrilling Cutty Sark Rig Climb experience.

Whizz around an indoor track packed with thrilling twists and turns in all-electric go karts at K1 Speed in Canary Wharf.

Climb through treetops, swing from branches and zip line across the thrilling adventure course at Go Ape in Battersea Park. Perfect for outdoor team-building days.

Enjoy an energetic, team‑driven challenge at Activate at The O2, where immersive physical games and competitive zones create a high‑impact experience for groups and corporate events.

Tour the London Zoo and see some of the world’s most fascinating animals before staying overnight in one of the gorgeous London Zoo Lodges. Packages include guided tours and interactive experiences with the animals.

Sit back and enjoy spectacular stories unfold through lavish fine-dining courses, themed cocktails, gripping live theatre and music, at The Lost Estate. Immersive theatre packages and group deals available.

For a relaxed, one-of-a-kind corporate experience, slip on silent disco headsets and join a themed Silent Disco Walking Tour of London, filled with music and fun facts. Dancing fully encouraged.

Show off your skills and roll a strike at Hollywood Bowl. Choose from several branches and get bowling, with plenty of opportunities for corporate events, including exclusive hire and bowling party packages.

Take your guests to a spectacular concert blending cutting-edge technology, fantastic lighting and a live band, with ABBA Voyage. Group packages include pre-concert hospitality, private dance booths and more.

Journey to the Regency era at The Jane Austen Experience, where character actors bringing the wit and social nuances of Austen's world to life through immersive storytelling.

Transport to the Greek island of Skopelos for a night of ABBA-themed fun with Mamma Mia! The Party at The O2. Enjoy an evening of iconic ABBA songs, delicious Mediterranean food and plenty of dancing. Bookings for corporate groups of more than 16 and exclusive hire available.

Step into a world of wonder at Museum of Illusions London featuring more than 70 immersive exhibits that challenge perception, spark curiosity and more. It's ideal for team building and corporate groups of more than 10.

See award-winning immersive exhibitions at new cultural and entertainment venue NEON, set within Grade II-listed Battersea Power Station.

Discover innovative illusions and mind-bending exhibits at Paradox Museum London in Knightsbridge. This interactive experience features more than 50 thrilling exhibits and 25 themed rooms, creating a fun and engaging setting for corporate events or team-building activities for up to 250 people.

Step inside Emirates Stadium, the home of Arsenal FC. See the changing room, walk down the tunnel and enter the Directors’ Box. Groups can also opt for the 90-minute guided tour led by one of Arsenal’s legendary players.

Feel like a rugby legend on a private tour of Twickenham’s Allianz Stadium. Run out through the tunnel, take a seat in the dressing room and see normally out-of-bounds parts of the ground such as the Royal Box.

Go behind-the-scenes of the Tottenham Hotspur Stadium on a tour of the grounds. Plus, make the most of its exciting experiences: groups can climb high above the pitch with the Dare Skywalk or get behind the wheel with F1 Drive.

Discover more than 200 years of Lord's Cricket Ground with year-round experiences and events, plus 21 unique spaces to host up to 900 guests.

Experience Wembley Stadium like a VIP, with exclusive hospitality, premium seating and behind‑the‑scenes access that turns world‑class sport and entertainment into an unforgettable group event.

Discover timeless glamour at Claridge's, The Berkeley, The Emory and The Connaught, perfect for special events and celebrations that can only be hosted in elegant spaces.

Discover the luxury brand's prestigious London hotels: COMO Metropolitan London and COMO The Halkin, both ideal destinations for incentive experiences, corporate events and world-class stays.

Situated in the heart of London's West End, with views over tranquil gardens, luxury five-star hotel Hyatt Regency London - The Churchill is perfectly placed for incentive experiences in London.

With its artsy surroundings, access to fantastic shops and galleries, and a dedicated wellbeing floor, Pan Pacific London offers plenty of incentive inspiration, complete with gorgeous east London views from its infinity pool.

Take your pick from some of the most exclusive hotels in the capital where incentives and luxury go hand in hand, from JW Marriott Grosvenor House to London Hilton on Park Lane, The Dorchester and Intercontinental London Park Lane.

Treat your guests to unforgettable countryside pursuits in picturesque surroundings, from clay pigeon shooting to foraging, with indulgent stays and memorable incentive experiences at Cliveden House, Fairmont Windsor Park, De Vere Beaumont Estate, The Grove or The Lensbury.

Royal Lancaster London offers a variety of flexible and elegant event spaces for up to 1,200 people and suitable located opposite Hyde Park for incentive experiences. 

Experience The Landmark London, a grand five‑star venue offering 11 elegant event spaces, exceptional hospitality and luxury settings perfect for standout group and incentive experiences. 

Experience the Sheraton Grand London Park Lane, an art deco icon in Mayfair offering refined spaces, signature dining and a stylish setting ideal for memorable incentive and group events.