Why London?
Why choose London for your next event?
London is one of the world's leading corporate event places, with six airports, four Unesco World Heritage Sites, 85 Michelin-starred restaurants, 200 museums, 270 theatres, 857 art galleries and countless iconic sights and activities.
The city is home to more than 1,000 diverse venues, from blank-canvas warehouse spaces to purpose-built conference centres, grand palaces and state-of-the-art auditoriums.
From excellent transport connections and citywide innovation to top industry talent and incredibly diverse event spaces, here are 16 reasons to choose London for your next event.
#1
A City of reinvention
London's culture, economy and landscape are constantly evolving with the support of Business Improvement Districts, particularly in up-and-coming areas such as the East Bank in Stratford, King's Cross, the South Bank and Battersea. With creative developments investing and rejuvenating ecosystems and knowledge quarters across the city, this benefits local communities and visitors alike.
#2
Arts, culture and sports
London is home to world-renowned galleries, museums, art centres, concert halls and entertainment venues. Culture ranges from film productions and West End theatre to events such as Winter Wonderland and Pride London. The capital also hosts major sporting events like the NFL annual series and Major League Baseball and global festivals such as Chinese New Year and Diwali.
London’s meetings and incentives seasonality fluctuates throughout the year based on a few factors. Find out about London’s annual events calendar and peak visitor seasons to best plan your meetings and incentives.
#3
Boundless new hotels and venues
London offers an unrivalled range of spaces to host your event, with new restaurants, hotels and venues constantly opening across the city, including newly revamped Battersea Power Station, and the thoughtfully designed hotel One Hundred Shoreditch. The capital is also leading the way in innovative event concepts with access to top speakers.
#4
Unique spaces
Whether it's for a small or large group, an exclusive incentive activity or a citywide tech event, choose from more than 1,000 diverse conference venues and 160,000 hotel rooms from budget to boutique across the capital. If you're looking for a unique venue with character, London is packed with iconic spaces, from royal settings and historic museums to riverboats and modern landmarks.
#5
Connectivity
With six international airports and direct flights to 400 destinations, London is one of the best-connected cities worldwide. It is an easy city for your delegates to reach and an easy place to navigate once they're here with our guide to business travel in London.
#6
Sectors, expertise and talent
Home to cutting-edge industry clusters and as the global tech hub and financial capital, London offers great expertise for a range of thriving sectors, from life sciences and smart mobility to fintech or gaming. With world-class talent alongside outstanding creative event and media agencies, the city is prepared for every focus you set for your event.
#7
Sustainability
London is committed to a sustainable future. The Mayor of London has laid out plans for the capital to be a net zero carbon, zero pollution city by 2030, as well as a zero-waste city by 2050. In 2024 London ranked 10th globally in the Arcadis Sustainable Cities Index [PDF 8.08 MB] which measures planet, people, profit and progress.
In line with these goals and achievements, London is the ideal city to host sustainable business events – and the London Convention Bureau team can help you put sustainability at the core of your planning.
#8
Diversity
No other city on the planet matches London for its wealth of culture and rich heritage. With 233 different languages spoken and a great variety of cuisine, music and entertainment, opportunities for diversity, equity and inclusion in London provide a friendly welcome to your delegates, and plenty of creative ideas to host your event.
#9
Experiences
From stepping into history and art across the centuries through immersive experiences, to seeing iconic locations in completely new ways, London is always innovating its offer for visitors. For example, instead of just taking pictures of iconic locations, climb to the top of them for spectacular views! Tours include Up at The O2 and the Dare Skywalk at Tottenham Hotspur stadium.
#10
History and heritage
With more than 2,000 years of history, London is one of the most memorable cities in the world to host a successful event and entertain delegates. From the Royal Family and its rich traditions to historic institutions like the City of London’s livery halls, London’s heritage and history can be found in striking venues all over the capital.
For your next event or group visit, why not explore London's many heritage sites and historical landmarks, such as the Tudor era’s famous Tower of London, the beautiful Georgian architecture of Buckingham Palace or the grandeur of Guildhall.
#11
International cuisines
London's restaurants cater to every taste and budget, with settings ranging from swanky locations with astounding views to atmospheric wine bars and gastropubs. With 85 Michelin-starred restaurants, cuisines from around the world and an increasing number of venues dedicated to vegan dining, the capital is home to incredible spaces for private dining, events, product launches and more.
#12
Neighbourhoods
Explore different vibes in the city's diverse neighbourhoods and choose the best spot to suit your event. Pick trendy Shoreditch for breweries and warehouses, Mayfair for prestigious venues, Greenwich for royal museums and historic spots, the City of London for striking buildings and sky gardens, or dynamic King's Cross and St Pancras for food, art and culture galore.
#13
Outdoor spaces and rooftop bars
As a green city and the world's first National Park City, London is home to many gorgeous parks and gardens perfect for outdoor incentives and fun team-building activities. As well as natural green spaces, there are plenty of fantastic outdoor venues to host an alfresco event in London, from hotel rooftop bars and restaurant terraces to riverside spots and museum courtyards.
#14
Wellness
In such a vibrant city, there is no shortage of spaces to escape from the bustle to relax and unwind after an event. Try the Corinthia London's spa that spans four floors or the Jumeirah Carlton Tower's Peak Fitness Club and Spa with its 20-metre pool. For a wellness treatment with unmatched views of the city, try the Shangri-La's Sky Pool Serenity, on the 52nd floor of The Shard, or jump into the Pan Pacific London's infinity pool after a treatment at its Sensory Wellbeing spa.
#15
Live music
From Taylor Swift to Coldplay and a long list of billboard-topping artists in between, London is an essential stop for music icons during their world tours. The city is also home to world-renown venues, including The O2, the Royal Albert Hall and top-level sport stadiums that also host live music, including Wembley Stadium, the Emirates Stadium, the London Stadium and Tottenham Hotspur Stadium.
#16
Easy access to the countryside
London is close to incredible countryside pursuits. Explore further afield and treat your guests to unforgettable day trips, packed with historical towns, gorgeous properties and thrilling activities. Discover regal Windsor, home to a magnificent royal residence, explore Bath with its rich Roman heritage, visit the mysterious Stonehenge, and so much more.
