Discover why London is the ideal destination for international events, and take advantage of the city’s iconic attractions, exciting activities and diverse event spaces.

Why choose London for your next event?

London is one of the world's leading corporate event places, with six airports, four Unesco World Heritage Sites, 85 Michelin-starred restaurants, 200 museums, 270 theatres, 857 art galleries and countless iconic sights and activities.

The city is home to more than 1,000 diverse venues, from blank-canvas warehouse spaces to purpose-built conference centres, grand palaces and state-of-the-art auditoriums.

From excellent transport connections and citywide innovation to top industry talent and incredibly diverse event spaces, here are 16 reasons to choose London for your next event.

#1

A City of reinvention

London's culture, economy and landscape are constantly evolving with the support of Business Improvement Districts, particularly in up-and-coming areas such as the East Bank in Stratford, King's Cross, the South Bank and Battersea. With creative developments investing and rejuvenating ecosystems and knowledge quarters across the city, this benefits local communities and visitors alike. 

#2

Arts, culture and sports

London is home to world-renowned galleries, museums, art centres, concert halls and entertainment venues. Culture ranges from film productions and West End theatre to events such as Winter Wonderland and Pride London. The capital also hosts major sporting events like the NFL annual series and Major League Baseball and global festivals such as Chinese New Year and Diwali.

London’s meetings and incentives seasonality fluctuates throughout the year based on a few factors. Find out about London’s annual events calendar and peak visitor seasons to best plan your meetings and incentives.

#3

Boundless new hotels and venues

London offers an unrivalled range of spaces to host your event, with new restaurants, hotels and venues constantly opening across the city, including newly revamped Battersea Power Station, and the thoughtfully designed hotel One Hundred Shoreditch. The capital is also leading the way in innovative event concepts with access to top speakers.

#4

Unique spaces

Whether it's for a small or large group, an exclusive incentive activity or a citywide tech event, choose from more than 1,000 diverse conference venues and 160,000 hotel rooms from budget to boutique across the capital. If you're looking for a unique venue with character, London is packed with iconic spaces, from royal settings and historic museums to riverboats and modern landmarks.

#5

Connectivity

With six international airports and direct flights to 400 destinations, London is one of the best-connected cities worldwide. It is an easy city for your delegates to reach and an easy place to navigate once they're here with our guide to business travel in London.

#6

Sectors, expertise and talent

Home to cutting-edge industry clusters and as the global tech hub and financial capital, London offers great expertise for a range of thriving sectors, from life sciences and smart mobility to fintech or gaming. With world-class talent alongside outstanding creative event and media agencies, the city is prepared for every focus you set for your event.

Whether you are planning a tech event, a medical conference or a creative workshop, you'll find vibrant spaces dotted all over the city.

#7

Sustainability

London is committed to a sustainable future. The Mayor of London has laid out plans for the capital to be a net zero carbon, zero pollution city by 2030, as well as a zero-waste city by 2050. In 2024 London ranked 10th globally in the Arcadis Sustainable Cities Index [PDF 8.08 MB] which measures planet, people, profit and progress.

In line with these goals and achievements, London is the ideal city to host sustainable business events – and the London Convention Bureau team can help you put sustainability at the core of your planning.

#8

Diversity

No other city on the planet matches London for its wealth of culture and rich heritage. With 233 different languages spoken and a great variety of cuisine, music and entertainment, opportunities for diversity, equity and inclusion in London provide a friendly welcome to your delegates, and plenty of creative ideas to host your event.

Londoners respect, embrace and celebrate each other’s differences, and they recognise the value that diversity adds to the city. Organisations such as the Diverse Speaker Bureau, Diversity Alliance and Spectrum can help you bring diversity, equity and inclusion into your next London event.

#9

Experiences

From stepping into history and art across the centuries through immersive experiences, to seeing iconic locations in completely new ways, London is always innovating its offer for visitors. For example, instead of just taking pictures of iconic locations, climb to the top of them for spectacular views! Tours include Up at The O2 and the Dare Skywalk at Tottenham Hotspur stadium.

Groups can enjoy a silent disco walking tour or get competitive at Fairgame or K1 Speed at Canary Wharf. Go back in time with The Lost Estate's live immersive experiences, including 1930s New York or 1950s Havana. Wake up to the roars of lions at London Zoo's lodges or embark on a journey to Jurassic World - The Experience at NEON at Battersea Power Station.

#10

History and heritage

With more than 2,000 years of history, London is one of the most memorable cities in the world to host a successful event and entertain delegates. From the Royal Family and its rich traditions to historic institutions like the City of London’s livery halls, London’s heritage and history can be found in striking venues all over the capital.

For your next event or group visit, why not explore London's many heritage sites and historical landmarks, such as the Tudor era’s famous Tower of London, the beautiful Georgian architecture of Buckingham Palace or the grandeur of Guildhall.

#11

International cuisines

London's restaurants cater to every taste and budget, with settings ranging from swanky locations with astounding views to atmospheric wine bars and gastropubs. With 85 Michelin-starred restaurants, cuisines from around the world and an increasing number of venues dedicated to vegan dining, the capital is home to incredible spaces for private dining, events, product launches and more.

#12

Neighbourhoods

Explore different vibes in the city's diverse neighbourhoods and choose the best spot to suit your event. Pick trendy Shoreditch for breweries and warehouses, Mayfair for prestigious venues, Greenwich for royal museums and historic spots, the City of London for striking buildings and sky gardens, or dynamic King's Cross and St Pancras for food, art and culture galore.

#13

Outdoor spaces and rooftop bars

As a green city and the world's first National Park City, London is home to many gorgeous parks and gardens perfect for outdoor incentives and fun team-building activities. As well as natural green spaces, there are plenty of fantastic outdoor venues to host an alfresco event in London, from hotel rooftop bars and restaurant terraces to riverside spots and museum courtyards.

Some of the best London venues for outdoor events and incentives include cultural spaces, art galleries and museums such as Somerset House, royal parks and residences including Hampton Court Palace, converted warehouses and other flexible event spaces, for example Tobacco Dock, plus countless rooftop terraces of all sizes, including IET London Savoy Place and the Hoxton Southwark's rooftop hotel restaurant and bar.

#14

Wellness

In such a vibrant city, there is no shortage of spaces to escape from the bustle to relax and unwind after an event. Try the Corinthia London's spa that spans four floors or the Jumeirah Carlton Tower's Peak Fitness Club and Spa with its 20-metre pool. For a wellness treatment with unmatched views of the city, try the Shangri-La's Sky Pool Serenity, on the 52nd floor of The Shard, or jump into the Pan Pacific London's infinity pool after a treatment at its Sensory Wellbeing spa.

If heights aren't your thing while getting a good swimming workout, try the London Marriott Hotel County Hall's 25-metre indoor pool. Later in 2025, London is welcoming its first Six Senses hotel and spa, housed within an art deco style building next to Hyde Park.

#15

Live music

From Taylor Swift to Coldplay and a long list of billboard-topping artists in between, London is an essential stop for music icons during their world tours. The city is also home to world-renown venues, including The O2, the Royal Albert Hall and top-level sport stadiums that also host live music, including Wembley Stadium, the Emirates Stadium, the London Stadium and Tottenham Hotspur Stadium.

London is also constantly evolving and innovating in its live music offer, with ABBA Voyage as a prime example. This purpose-built arena hosts live concerts where digital avatars of the iconic members of ABBA perform to lively audiences.

#16

Easy access to the countryside

London is close to incredible countryside pursuits. Explore further afield and treat your guests to unforgettable day trips, packed with historical towns, gorgeous properties and thrilling activities. Discover regal Windsor, home to a magnificent royal residence, explore Bath with its rich Roman heritage, visit the mysterious Stonehenge, and so much more.

One of the world's finest luxury hotels, Cliveden House is a grand stately home surrounded by magnificent formal gardens and parkland. Other stunning countryside venues you can pick to host your event include Fairmont Windsor Park, a beautiful property that blends iconic heritage with modern elegance, and The Grove, the ultimate five-star retreat set in picturesque Hertfordshire.