London’s meetings and incentives seasonality fluctuates based on a few factors: peak visitor months, such as June and July; seasonal events, from Christmas to summer festivals; and major sports and cultural events such as the London Marathon, Chelsea Flower Show, Wimbledon and London Fashion Weeks.
Check out the calendars below to find out more about peak seasons in London, plus a selection of the main events happening across the city in 2025.
If you have any questions, reach out to the team to discuss when is best to bring your meeting or incentive to London!
Seasonality for meetings and incentives
| Month | Season |
|---|---|
| January | Low |
| February | Low |
| March | Low |
| April | Shoulder |
| May | High |
| June | High (peak visitor season) |
| July | High (peak visitor season) |
| August | Low |
| September | Shoulder |
| October | High |
| November | High |
| December | Shoulder |
Events calendar 2025
January
| Date | Event | Location |
|---|---|---|
| 1 January | New Year's Day | Public holiday |
| 1 January | New Year's Day Parade | Central London |
February
| Date | Event | Location |
|---|---|---|
| 2 February | Chinese New Year celebrations | Chinatown and Soho |
| 8 and 22 February | Guinness Six Nations | Twickenham Stadium |
| 16 February | BAFTA Film Awards | Royal Festival Hall |
| 20 February to 6 March | BFI Future Film Festival | BFI Southbank |
| 20 to 24 February | London Fashion Week | Various locations |
| 23 February | London Winter Run | Central London |
March
| Date | Event | Location |
|---|---|---|
| 1 March | The BRIT Awards | The O2 |
| 9 March | Guinness Six Nations | Twickenham Stadium |
| 16 March | EFL Cup Final | Wembley Stadium |
| 17 March | St Patrick's Day | Various locations |
| 21 March to 6 April | Ideal Home Show | Olympia London |
April
| Date | Event | Location |
|---|---|---|
| 2 to 13 April | London Games Festival | Various locations |
| 6 April | London Landmarks Half Marathon | Central London |
| 13 April | The Boat Race | Various locations |
| 18 April | The Passion of Jesus | Trafalgar Square |
| 18 April | Good Friday | Public holiday |
| 19 April | Vaisakhi on the Square | Trafalgar Square |
| 21 April | Easter Monday | Public holiday |
| 21 April | St George's Day celebrations | Trafalgar Square |
| 26 April to 31 March | London Borough of Culture | Wandsworth |
| 27 April | London Marathon | Central London |
May
| Date | Event | Location |
|---|---|---|
| 5 May | Early May bank holiday | Public holiday |
| 14 to 18 May | Photo London | Somerset House |
| 17 May | Men's FA Cup Final | Wembley Stadium |
| 18 May | Women's FA Cup Final | Wembley Stadium |
| 20 to 24 May | RHS Chelsea Flower Show | Royal Hospital Chelsea |
| 23 May | Wide Awake Festival | Brockwell Park |
| 26 May | Spring bank holiday | Public holiday |
June
| Date | Event | Location |
|---|---|---|
| 6 to 8 June | Chestertons Polo in the Park | Hurlingham Park |
| 7 to 8 June | London Open Gardens | Various locations |
| 8 June | Eid on the Square | Trafalgar Square |
| 9 to 13 June | London Tech Week | Olympia London |
| 12 to 15 June | London Fashion Week | Various locations |
| 14 June | Trooping the Colour | The Mall |
| 17 to 21 June | Royal Ascot | Ascot |
| 18 to 22 June | Taste of London | Regent's Park |
| 18 to 27 June | Raindance Film Festival | Various cinemas |
| 21 to 22 June | West End Live | Trafalgar Square |
| 21 to 29 June | London Climate Action Week | Various locations |
| 27 June to 13 July | BST Hyde Park | Hyde Park |
| 30 June to 13 July | Wimbledon Lawn Tennis Championships | Wimbledon |
July
| Date | Event | Location |
|---|---|---|
| 1 to 6 July | Henley Royal Regatta | Henley-on-Thames |
| 1 to 6 July | RHS Hampton Court Palace Garden Festival | Hampton Court Palace |
| 3 to 6 July | Formula 1 British Grand Prix | Silverstone |
| 5 July | Pride in London Parade | Central London |
| 10 to 14 July | Indian Cricket Series | Lord's Cricket Ground |
| 19 July | London Athletics Meet | London Stadium |
| 26 to 27 July | ABB FIA Formula E World Championship | Excel London |
| 31 July to 4 August | Indian Cricket Series | Kia Oval |
August
| Date | Event | Location |
|---|---|---|
| 9 to 10 August | London Triathlon | London Victoria Dock |
| 16, 22, 23 and 24 August | All Points East | Victoria Park |
| 23 to 25 August | Notting Hill Carnival | Central London |
| 25 August | Summer bank holiday | Public holiday |
| TBC | Greenwich+Docklands International Festival | Various locations |
September
| Date | Event | Location |
|---|---|---|
| 1 to 30 September | Totally Thames | Various locations |
| 6 September | Black on the Square | Trafalgar Square |
| 7 September | The Big Half marathon | Central London |
| 9 to 10 September | World Design Congress | Barbican Centre |
| 13 to 21 September | London Design Festival | Various locations |
| 18 to 22 September | London Fashion Week | Various locations |
| 27 September | Women's Rugby World Cup Final | Twickenham Stadium |
October
| Date | Event | Location |
|---|---|---|
| 8 to 19 October | BFI London Film Festival | Central London |
| 12 October | Royal Parks Half Marathon | Central London |
| 15 to 19 October | Frieze London | Regent's Park |
| TBC | Diwali on the Square | Trafalgar Square |
| TBC | NFL London Games | Wembley Stadium and Tottenham Hotspur Stadium |
November
| Date | Event | Location |
|---|---|---|
| 8 November | Lord Mayor's Show | City of London |
| 9 November | Remembrance Sunday | Whitehall |
| 14 to 23 November | EFG London Jazz Festival | Various locations |
| TBC | Winter Wonderland | Hyde Park |
December
| Date | Event | Location |
|---|---|---|
| 25 December | Christmas Day | Public holiday |
| 26 December | Boxing Day | Public holiday |
| 31 December | London New Year's Eve Fireworks | Central London |
| TBC | Chanukah on the Square | Trafalgar Square |
